The Boston Consulting Group pioneered it in 1970 and brought out the BCG revenue matrix. In a four-square matrix, the BCG matrix in marketing depicts a company's offers, with the y-axis indicating market growth and the x-axis representing market share.

The Boston Consulting Group growth-share matrix, or BCG for short, is a planning tool that employs graphical representations of a business's goods and services to assist the organization in deciding what to maintain, sell, or spend more in.